Vine. Some people like it, some don’t get it and most don’t even know what it is. But I love it. And this is why:
In This Blogging Article You Will Discover:
- Why Vine is Better than Instagram for Video
- What Vine Really Is
- Why I Like It
Let’s get this out of the way: nope, not a sponsored post. I assure you, no one at Vine knows I’m writing this. But I love Vine, even if Vine doesn’t love me.
If you don’t know Vine—I’ll give you the elevator pitch. It’s a social network, owned by Twitter, that allows users to upload six-second looping videos (with captions and hashtags, of course). Some Viners document their interesting lives, some upload mesmerizing artworks, others just post shots of hamburgers and sushi. Same as all social networks in that sense, I guess.
I’ve been experimenting with Vine, and I’ve come to the conclusion that much like Twitter itself, it’s a diamond in the rough. A sleeping giant. But not everyone agrees.
For starters, when Instagram added video capability to their network, many foresaw the end of Vine. But Vine videos are better. Why? Because of the constraints.
Let’s be frank—when you scroll to an Instagram video, do you watch it, or do you thumb past? Most of us scroll past—Instagram, like the name suggests, is all about “instant” gratification. Videos that are 10 or 15 seconds long summon up the internet meme: “tl;dr.” (Too long, didn’t read… or, ahem, “didn’t view”…) But having a finite loop—six seconds—makes Vine infinitely more watchable. Simply put, you know when it’s going to end, which makes the commitment to watching it more palatable. This also forces the creator to be more economical, and therefore more creative, with his time.
Effectively, Vine is a “GIF maker,” which better uses the capabilities of our digital world than still photography. Stills have their place, of course, but I predict the public will bore with an overabundance of bathroom-mirror selfies and food shots… of which Instagram is awash. The Instagram accounts I follow are almost exclusively professional—National Geographic, US Department of the Interior, Canada Keep Exploring, and the like. Pics of peoples’ kids and other banalities can stay on Facebook, thanks.
If you can’t capture interest in six seconds, you can’t use Vine. So Vine posts tend to be, en masse, more compelling than videos on Instagram.
Plus, there is the integration with Twitter. This is a biggy. Instagram and Twitter don’t get along well—does anyone actually click Instagram links in Twitter, only to be taken to the useless desktop site?—whereas Vine is seamless. I consider Vine an extension of Twitter, rather than a network of its own. The integration is that good. (It also helps because I have, like, 20 Vine followers, but 3.3K on Twitter.)
And finally, I think Vine video just works better than Instagram’s—fewer, if any, freeze ups.
Vine, man. Vine! Let’s all Vine together! Here are some of my recent Vines (mouse over to watch). And they’ll only get better. Do you Vine?